Recruitment Promo

Newport Live operates Newport International Sports Village, which is home to the Geraint Thomas National Velodrome of Wales, the Regional Swimming Pool & Tennis Centre, Newport Stadium, The Riverfront Theatre and Arts Centre, Newport Centre, Active Living Centre, and Connect Centre.

Newport Live put out a tender for developing a recruitment marketing campaign, with the purpose of attracting new employees across a number of key positions within Newport Live. They were keen to deliver their key messages to potential applicants, as well as showcase the wide range of venues that Newport Live operates.

We partnered with our friends at Treefrog Design to work on this recruitment campaign together. Treefrog handled design and branding, while we handled video production.

The finished video aims to help the audience visualise themselves as part of the Newport Live team. We included lifestyle elements like staff walking to work, and used "we" in the voice over script. Following a build and crescendo of action, the film ends with a series of profile shots with featured staff members looking directly down the camera.

By sharing one identity, we aim to tie the audience and the organisation together.