Retirement Planning Services

Premier FS were looking to promote their diverse range of financial services through short social media videos. They approached us to produce a bank of content, which they could then post over the next 12-18 months.

With a large project like this, efficiency is really important. We want to produce as much content as possible as quickly as possible, to keep the budget down and save the client money.

Script development was key for this. Premier FS were keen to ad-lib each video, to avoid script dev. costs, but this would have been a false economy. Any budget saved on script dev would be lost by production taking longer. Producing scripts in advance meant we were able to run an autocue during filming, and this allowed us to significantly speed up vs ad-libbing/ improvising.

During editing, pacing was king. To compete for attention in the audience’s social media feeds, we had to balance a professional feel with a fast pace. We combined digital camera moves with stock footage and clean custom transitions to keep the videos visually interesting. We also subtitled every video, to account for muted playback on social media feeds.